Page Comparison

Dawid Jacobs

DAL Identity

Present

Heather Vescent

n/a

Present

James Monaghan

n/a

Present

Michael Engle

1Kosmos

Present

Thanos Vrachnos

SpearIT

Present

10 min

New meeting time poll

Andrew

• Andrew to leave the poll open a few more days - probably move to alternating meeting days/times for next phase

•  ACTION: All to use the Doodle poll to indicate meeting time preference

15 min

Audience segmentation draft

Maxine

• Max presents a draft / starting piece to consider which audiences we would like to address

• Based on the process Max has been using for many years

• Topic area: Audiences and Segmentation(access the images and files)

• -Market Development Roadmap-

  • 

  • The image is for vendors attacking a market - but we can apply it to our topics

  • The map is about products and services

  • Can we simplify the model?

    • Can we use a chained approach to get to our ultimate target audience?

  • Q: What is our headline message? Do we need to establish that before we decide who we want to tell? And that may require some evidence to substantiate it?

  • We probably need to evolve segmentation and messaging in parallel

  • Where are the consumers in the matrix?

  • Max: are there pathways through the matrix that will help us figure out communications topics and level of expertise?

    • Can we pick 3 key constituencies or 3 key sectors who would it be?

    • We need to figure out the most effective messaging channels and instruments (dynamic web sites, webinars, talks, papers)

  • ACTION: Fix the charter language - it speaks about “a report” for specific audiences - we need to adjust it to match what we are actually trying to do

• Who is the most urgent audience target?

  • US Federal government / administration / regulators / policy makers

  • The same targets that US CISA aims at - orgs (C-level) that deal with large critical infrastructure

  • (challenge is that those targets tend to be slow moving)

•  ACTION: All to develop a “success headline” by next week (October 4)

• Once a synthetic ID is in the system it’s too late - you will never find it

  • Banks, Healthcare, Government

  • It takes 3-5 years to build up a synthetic identity enough to use it to steal stuff

  • Must push the message that the physical human is far more impactful than digital representation

• “Keep in mind the personal data protection laws and experts to have a 360° approach about use of personal data to train AI models that can be used by deepfakes, maybe can endorse the countermeasures/defenses“

• Look at impacts - cyber security insurance - economic motivator to solve the problem

  • We might want to target the insurers and educate them too

  • Credit unions - doorways to the larger systems

  • Guest employees / plants / moles

• There are hints at using an influencer strategy

• Risk of investing in regulators - we might get lost in the noise - might have more impact targeting other audiences so that we have more focused messaging

25 min

Mind map refinement

Andrew

•  ACTION: All to review the latest mind map - are there any 1st tier bubbles missing? Anything need merging?
•  ACTION: All to consider whether they can take on a 1st tier or 2nd tier topic and lead it?