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The aim has been to produce standards for an alternative format and transparency standards that people can trust and that scales online.  The outcome objective is to provide people with choices and to choose what is best for them or their view of the world.   So that the choices are trustworthy and consent is in context.   To produce 'Privacy Assurances' which facilitate people in making choices that are for them trustworthy and accountable.

After a tremendous amount of work, iteration and implementation, we are happy to announce an alternative to the Opt In and Opt-Out terms and policies online a tool for digital idenity identity access and management that evolves the authorization process to include the PII Principal in the scope of access and data controls. 

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