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Personal Data Categories maintained n conjunction with W3C DPV
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Categories of Personal Data for Privacy, Security and Identity
Introduction
Categories of personal data,
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has been a long standing work item developed and progressed in the Kantara Initiative; CISWG, it was an appendix in the v9.3 of the Consent Receipt Specification and has since moved from the specification to the CISWG
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, and worked on in with the W3C DPV
The work originally started as a list for CR v 0.05 and was contributed to by Richard Beaumont
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. The WG iterated on this list, then found the work from Jason Cronk, JD, IAPP Fellow of Information Privacy, which provided substantive input into this.
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Category Name | Description | Examples |
Interest | Data about a consumer's interests based on the subject matter consumed via media content. | links clicked, hit counts, who you follow, time spent on page |
Intent | Data about a person whose actions express intent to purchase a specific product or service. | site searches, marketing engagement, support engagement, content downloaded, purchases |
Personality | Data about a person whose actions indicate a certain disposition or personality. | word usage, username choice, avatar choice, demeanour, attitude |
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Notes: Derived data are properties that are automatically calculated and set on a document during a session save. An example of derived data is the size of some (e.g. binary) property of a node. Such derived data might have to be stored on the node itself.
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Category Name | Description | Examples |
Life History | Data about an individual's personal history | Events that happened in a person's life, either to them or just around them which might have influenced them (WWII, 9/11) |
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Category Name | Description | Examples |
Belief | Data about | Religious beliefs, philosophical beliefs, thoughts |
Knowledge | What a person knows | what they know and don't know, what someone thinks |
Preference | Data about an individual's preferences or interests | Opinions, intentions, interests, favorite foods, colors, likes, dislikes, music |
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Category Name | Description | Examples |
Identifying | Data data that uniquely or semi-uniquely identifies a specific individual | name, user-name, unique identifier, government issued identification, picture, biometric data, |
Authentication: | Data used to authenticate an individual with something they know | Passwords, PIN, mother's maiden name |
Ethnicity | Data that describes an individual's origins and lineage | race, national or ethnic origin, languages spoken, dialects, accents |
Sexual | Data that describes an individual's sexual life | gender identity, preferences, proclivities, fetishes, history, etc |
Behavioral | Data that describes an individual's behaviour or activity, on-line or of | browsing behaviour, call logs, links clicked, demeanor, attitude |
Demographic | Data that describes an individual's characteristics shared with others | age ranges, physical traits, income brackets, geographic |
Medical and Health | Data that describes an individual's health, medical conditions or health care | physical and mental health, drug test results, disabilities, family or individual health history, health records, blood type, DNA code, prescriptions |
Physical Characteristic | data that describes an individual's physical characteristics | height, weight, age, hair color, skin tone, tattoos, gender, piercings |
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Category Name | Description | Examples |
Account | Data that identifies an individual's financial account | credit card number, bank account |
Ownership | Data about things an individual has owned, rented, borrowed, possessed | cars, houses, apartments, personal possession |
Transactional | Data about an individual's purchasing, spending or income | purchases, sales, credit, іncome, loan records, transactions, taxes, purchases and spending habits |
Credit | Data about an individual's reputation with regards to money | credit records, credit worthiness, credit standing, credit capacity |
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Category Name | Description | Examples |
Computer Device | Data about a device that an individual uses for personal use (even part-time or with others) | IP address, Mac address, browser fingerprint |
Contact | Data that provides a mechanism for contacting an individual | email address, physical address, telephone number |
Location | Data about an individual's location | country, GPS coordinates, room number |
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Category Name | Description | Examples |
Professional | Data about an individual's educational or professional career | Job titles, salary, work history, school attended, еmployee files, employment history, evaluations, references, interviews, certifications, disciplinary action |
Criminal | Data about an individual's criminal activity | convictions, charges, pardons |
Public Life | Data about an individual's public life | character, general reputation, social status, marital status, religion, political affiliations, interactions, communications meta-dat |
Family | Data about an individual's family and relationships | family structure, siblings, offspring, marriages, divorces, relationships |
Social Network | Data about an individual's friends or social connections | friends, connections, acquaintances, associations, group membership |
Communication | Data communicated from or to an individual | Telephone recordings, voice mail, email |
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All the files needed to construct a graphic for Categories of personal data
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