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The amount and frequency of sharing of information about, by, and from individuals is outpacing our ability to manage it. Our contention is that when individuals are forced to "consent" to confusing organization-centric privacy policies and terms of use, the flow of quality information is limited. If such constraints were removed, and capabilities built on the side of the individual, then new, rich information will flow - including actual demand data (as opposed to derived/ predicted demand).
The individual is the optimal point of integration and origination for more and more information services. This architectural shift/ reversal to the pre-computing age norm changes the burden on companies when managing data correlation and protection, reducing the scope of toxic data while increasing the need to be responsive to individual requirements regarding the use of that data.
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