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The amount and frequency of sharing of information about, by, and from individuals is outpacing our ability to manage it. Our contention is that when individuals are forced to "consent" to confusing organization-centric privacy policies and terms of use, the flow of quality information is limited. If such constraints were removed, and capabilities built on the side of the individual, then new, rich information will flow - including actual demand data (as opposed to derived/ predicted demand).

The individual is the point of integration and origination for more and more information services. This architectural shift changes the burden on companies when managing data correlation and protection, reducing the scope of toxic data while increasing the need to be responsive to individual requirements regarding the use of that data.

The goal of this working group is to identify and document the use cases and scenarios that illustrate the various sub-sets of individual-driven information sharing, the benefits therein, and specify the policy and technology enablers that should be put in place to enable this information to flow. Our role is to shepherd new specifications by which personal information can be enabled to flow under the control of the individual, improving the relationship between demand and supply. 

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