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1) Capture for hidden use
- fraud
- direct marketing
- data sharing (free)
- data sharing (for money)
- re-mixing
- aggregation
Includes:
- behavioural tracking
- location analysis
Characterised by:
- confusing or hidden ToUse
- high level purpose descriptions
2) Over-capture for proposed use
- analysis
3) Capture for unknown future use
4) Capture driven by regulation
5) Capture because it is easier than not capturing
6) Holding longer than needs be
7) Holding in formats that could be bettered
8) Making accessible too broadly
9) Making accessible without masking
10) Gathering without governance
11) Gathering without maintenance plan
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