15 min | Audience segmentation draft | Maxine | Max presents a draft / starting piece to consider which audiences we would like to address Based on the process Max has been using for many years Topic area: Audiences and Segmentation(access the images and files) -Market Development Roadmap-  The image is for vendors attacking a market - but we can apply it to our topics The map is about products and services Can we simplify the model? Q: What is our headline message? Do we need to establish that before we decide who we want to tell? And that may require some evidence to substantiate it? We probably need to evolve segmentation and messaging in parallel Where are the consumers in the matrix? Max: are there pathways through the matrix that will help us figure out communications topics and level of expertise? Can we pick 3 key constituencies or 3 key sectors who would it be? We need to figure out the most effective messaging channels and instruments (dynamic web sites, webinars, talks, papers)
ACTION: Fix the charter language - it speaks about “a report” for specific audiences - we need to adjust it to match what we are actually trying to do
Who is the most urgent audience target? US Federal government / administration / regulators / policy makers The same targets that US CISA aims at - orgs (C-level) that deal with large critical infrastructure (challenge is that those targets tend to be slow moving)
- ACTION: All to develop a “success headline” by next week (October 4)
Once a synthetic ID is in the system it’s too late - you will never find it Banks, Healthcare, Government It takes 3-5 years to build up a synthetic identity enough to use it to steal stuff Must push the message that the physical human is far more impactful than digital representation
“Keep in mind the personal data protection laws and experts to have a 360° approach about use of personal data to train AI models that can be used by deepfakes, maybe can endorse the countermeasures/defenses“ Look at impacts - cyber security insurance - economic motivator to solve the problem We might want to target the insurers and educate them too Credit unions - doorways to the larger systems Guest employees / plants / moles
There are hints at using an influencer strategy Risk of investing in regulators - we might get lost in the noise - might have more impact targeting other audiences so that we have more focused messaging
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