Page Comparison

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Need to get a critical group of users. WhatWhat’s message to customer?
Core value: respect my data.

Master Agreement: audit and analysis, termination, no re-distribution/correlation, derivative use

Paydex comment re: derivative works: derivative with editorial approval is good pattern, derivative without my approval not good.

Six+ sided triangle:

Data Host + Data Recipient + Individual (data controller) + purpose, AND operations + policy maker + auditors

Model use cases:

1. Single purpose, no redistribution without permission
2. Single purpose, value added
3. Single purpose re-distribute without permission
4. Single purpose re-distribute without permission, value added
5. Single purpose, Store over time, no share OR share with permission
6. Multi-purpose, Store over time, no share OR share with permission

Transaction Options (between Sally and the data recipient):

• value added
• freely redistribute (permissions otherwise are part of master agreement)
• use data: once/session/ongoing
• read/write/update data: once/session/ongoing
• derivative with editorial approval
• consideration
• statistical aggregation (statically anonymous)
• Power of attorney/agency

Bundle of options:

• Pattern 1: Personal RFP: pRFP, value added, read & use for lifetime of pRFP, statistical aggregation, communications via service broker
• Pattern 2: Transit Authority: geolocation data, read & use indefinitely, no value added, no communications channel, statistical aggregation
• Pattern 3: Road Warrior Program: geolocation data, read & use indefinitely, value added, communications channel: device specific (GPS interface)
• Pattern 4: Usage optimization:use data, read & use indefinitely, value added (advice), communications channel: notification (SMS, email), power of attorney

Communications: Web page, email, sms, existing ad space, direct mail, inbox service (similar to craigslist) / Now (freq: daily, weekly, monthly)

(old list - do we need this list, did we incorporate everything needed in above?)

• Sell
• Aggregate/statistical purposes
• Anonymize
• Define purpose
• Derivative work = new asset
• Add value
• Preferences

No redistribution language for master agreement

No redistribution of my data without express, purpose-bound permission, except to third parties who have agreed both to this agreement and to not correlate my data with data from other contexts.