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Attendees
- Joe Andrieu
- Judi Clark
- Mary Hodder
- Iain Henderson-
Apologies
- none
Agenda
- Attendance
- Approval of Prior Minutes & Other Motions
- Prior Action Item Review
- New Business
- Quarterly Reports
- Standard Information Sharing Agreement
- Action Item Review
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6. Information Sharing Agreements
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from Iain:
Three top level types of marketing
1) Above the Line marketing (i.e. no personal data required to drive the marketing, or specifically gathered by it)
- branding
- TV advertising
- posters etc
2) (Direct) Marketing to you in the context of a relationship
3) (Direct) Marketing to you without the context of a relationship (i.e. there is no relationship current or past, or the details are not being factored into the communication), i.e. Prospecting
GIven the above, I then sub-divide both 2 and 3 as per below
a) (Marketing of) Existing products/ services from your portfolio I have specifically asked you to tell me about
b) (Marketing of) Existing products/ services from your portfolio I have not specifically asked you to tell me about
c) (Marketing of) New products/ services from your portfolio I have specifically asked you to tell me about
d) (Marketing of) New products/ services from your portfolio I have not specifically asked you to tell me about
e) (Marketing of) Existing products/ services from a partners portfolio I have specifically asked you to tell me about
f) (Marketing of) Existing products/ services from a partners portfolio I have specifically asked you to tell me about
g) (Marketing of) New products/ services from a partners portfolio I have specifically asked you to tell me about
h) (Marketing of) New products/ services from a partners portfolio I have specifically asked you to tell me about
i) Marketing seeking to trigger events or activities, for example:
- Renew a contract
- Refer a friend
j) Newsletters
- Market news
- organisation news
- non-selling product/ service information
7. Action Items Review
- Joe -
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