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The diagram below shows the 'go to market space', where the buying processes of an individual run alongside the selling processes of organisations. It is used to map out the various stages in a customer-supplier relationship - the most common context for user driven and volunteered personal information. The key point to be noted from this diagram is the many and varied data flows already in place typically running automated CRM (seller-centric) scenarios alongside ad hoc/ non-automated individual-driven scenarios.

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The primary task of this work group is to articulate a technical specification for the tools that will enable this user-driven and volunteered information to flow - and in doing so generate win-win's, eliminating guesswork and waste. In the predecessor Special Interest Group (Liberty), an overview of the technical requirement was produced, along with initial views on which current technologies were relevant. This spreadsheet can be found here, it will be iterated further in this workgroup.

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