Date

2017-06-09

Approved at: 2019-12-12 Meeting notes (CR) DRAFT

Agenda

Attendees

• Mark Lizar
• Andrew Hughes

• Rachel O'Connell (guest)

• Robert Lapes
• David Clarke (guest)
• Rupert Graves (guest)
• Luk Vervenne
• Jim Pasquale
• Colin Wallis

Discussion Items

Introductions

• Rupert Graves
  • AdUnity - programmatic digital advertising agency
  • Preparing for GDPR - keen to get standards established in time for May 2018
• Rachel O'Connell
  • Trust Elevate - Trust services consultancy
  • Author of BSI standard of age-related attribute verification
    • Working on Parental relationship - to meet the GDPR requirement for Verified Parental Consent
• David Clarke
  
  • Working with others here on GDPR - Security Assessment Expert

Purpose Category Document Draft Discussion

• Mark gave an overview of the document
• Seeking to define a kind of code table or taxonomy to describe Purpose categories and sub-categories
• Q: Is there currently an industry practice or standard for these purposes? A: No - typically too broadly stated
• Rupert: the drafted list from CR spec is pretty good
• Rachel: need to add age-related marketing purposes
• The question of "Legitimate Interest"
  • Under GDPR, Direct Marketing does have a legitimate interest for use of PII
  • For Targeted Marketing, it implies that consent is required.
  • Rupert sees that these points lie on a spectrum
    • Believes that most orgs will end up using consent, even though there may be a case to be made to use 'legitimate interest'
  • David - this is intertwined with the PECR (Privacy in electronic communication Regulation) - there have been surprises -  http://www.legislation.gov.uk/uksi/2003/2426/contents/made
• Advertising Fraud
  • in US the Digital Advertisers Alliance have a code of practice and definitions
    • they have defined 'Ad Delivery' - counting and fraud monitoring - a specific carve-out
    • For GDPR this carve out is not valid
  • There's a copy-paste European Digital Advertisers Alliance - same carve-out
  • Should 'Online Behavioural Advertising' be a legitimate interest? A: too broad and can be defined in any way
    • The current list of behaviours in the CR spec are relative to the particular stakeholders - which is the right approach. 
    • There are a specific list of stakeholder types in digital advertising - the only complexity might be if a party has more than one type - but then it might actually require multiple purposes
  • For Age-related - we should reference Article 8 (13 and under requires parental consent). Over 13 there are specific topics that have age bands - e.g. ads for lottery tickets.
    • Countries may choose the specific age trigger - UK going for U13
  • Perhaps there should be an 'Adult' age band for each of the purpose categories, then some for non-adults
    
    • Robert: this is a pattern for delegated grant of consent
    • Rupert - the conditionals probably apply in practice at the Purpose level

Action Items

• Mark: Provide contribution in form of instructions for a use case to WG/Rachel, Rupert, David to work out how to define a  purpose categories and purpose category taxonomy. 
• Mark: Make Comment for Purpose Category Contribution with this input into GITHUB issues