Information Sharing GROUP Teleconference
Date and Time
- Date: Tuesday, 31 May 2011
- Time: 9am HST | noon PST | 3pm EST | 8pm UK
- Please join my meeting via GoToMeeting
- Join the conference call:
- Skype: +9900827042954214
- US Dial-In: +1-201-793-9022
- UK Dial-In: +44 (0) 8454018081
- Room Code: 2954214
- GoToMeeting ID: 844-771-298
Attendees
- Joe Andrieu
- Judi Clark
- Mary Hodder
- Mark Lizar
- Iain Henderson
Apologies
- none
Agenda
- Attendance
- Approval of Prior Minutes & Other Motions
- Prior Action Item Review
- New Business
- Quarterly Reports
- Standard Information Sharing Agreement
- Action Item Review
Minutes
1. Attendance
We noted that 4 people on the call were voting members (at time of voting) and that the group met quorum on this call.
2. Motions
- Motion to approve minutes from May 1 and May 24 unanimously approved.
3. Prior Action Item Review
- Joe - follow up with Doc re: CRM + VRM conference - to do
- Joe & Judi - follow microformats technique and document what's in the wild: how people are sharing info now - in progress
- Judi - transfer notes and spreadsheet from 1 May 2011 F2F meeting onto wiki for future reference (done)
- Iain - Colin Wallis conversation
- Iain - drill down into marketplace of CRM to make sure our agreement covers this
4. New Business
Mary attended Identity in Browser conf at Mozilla, mostly plumbing but Mary spoke on anonymity & other models, personal data ecosystem, vrm.
Mary also attended Quantified Self conf, reported most were focused on very narrow interest, also health care reps that had difference focus. No focus on microformats. Mary spoke on personal data ecosystem (all questioned if this was "privacy" session), VRM, how to normalize data sets, how to let user have control. Was very cool! (See Mary's report)
5. Quarterly Reports
-
6. Information Sharing Agreements
from Iain:
Three top level types of marketing
1) Above the Line marketing (i.e. no personal data required to drive the marketing, or specifically gathered by it)
- branding
- TV advertising
- posters etc
2) (Direct) Marketing to you in the context of a relationship
3) (Direct) Marketing to you without the context of a relationship (i.e. there is no relationship current or past, or the details are not being factored into the communication), i.e. Prospecting
GIven the above, I then sub-divide both 2 and 3 as per below
a) (Marketing of) Existing products/ services from your portfolio I have specifically asked you to tell me about
b) (Marketing of) Existing products/ services from your portfolio I have not specifically asked you to tell me about
c) (Marketing of) New products/ services from your portfolio I have specifically asked you to tell me about
d) (Marketing of) New products/ services from your portfolio I have not specifically asked you to tell me about
e) (Marketing of) Existing products/ services from a partners portfolio I have specifically asked you to tell me about
f) (Marketing of) Existing products/ services from a partners portfolio I have not specifically asked you to tell me about
g) (Marketing of) New products/ services from a partners portfolio I have specifically asked you to tell me about
h) (Marketing of) New products/ services from a partners portfolio I have not specifically asked you to tell me about
i) Marketing seeking to trigger events or activities, for example:
- Renew a contract
- Refer a friend
j) Newsletters
- Market news
- organisation news
- non-selling product/ service information
7. Action Items Review
- Joe -
- Judi - update quorum (7 not 6) on participant roster, add Doc to in-person + no motions,
- Iain -
Next Regular Meeting
TUESDAY 7 June 2011 - 90 minutes
9am Hawaii, noon Pacific Daylight, 3pm EDT, 8pm UK Daylight
Skype: +9900827042954214
US Dial-In: +1-201-793-9022
UK Dial-In: +44 (0) 8454018081
Room Code: 2954214
NOTE: Do not follow the code with a "#" symbol as it may cause the code not to be recognized.