Kantara Initiative Logo Usage Guidelines
The guidelines below provide standards for using the Kantara Initiative logo and naming convention. By implementing a standard set of guidelines, Kantara Initiative can build and effectively protect the value of its branding.
Kantara Initiative Organization LOGO:
Generic Usage Rules for the Kantara Initiative Logo
- Usage or registration of any corporate name, trademark, domain name, service mark or certification mark that contains the Kantara Initiative name or logo is an exclusive right of the organization.
- The Kantara Initiative logo and name should not be used in any manner that will diminish or otherwise damage the goodwill and professional stature of the organization.
- The logo should not be used as an endorsement or sponsorship of an outside initiative, product or technology without the consent of Kantara Initiative.
- Kantara Initiative identifiers should not be used as product names, ingredient brands or certification marks. Additionally, the logo cannot be translated into any other language or localized into any other language certification mark.
Boilerplate Rules
- The Kantara Initiative logo should appear on a light background and never be printed or displayed on an angle, overlay another graphic background or enclosed within a shape.
- The logo should not be used within a phrase or a body of copy.
- The logo should not be screened, outlined or distorted.
- The colors and typeface of the Kantara Initiative logo are standard and should not be altered. The logotype and it’s corresponding graphic elements should not be individually altered or broken up.
- The logo can be scaled providing the proportions are maintained and not reduced below 1" in width as a minimum recommendation.
Kantara Initiative Branding FAQs
- Q) To whom is the Kantara Logo and branding information available?
- A) The logo is available for use by all Kantara Initiative staff, members or work group participants. For external collaboration or to discuss variance on the logo, please contact Kantara Initiative staff by clicking the “Contact Us” form on the website: http://kantarainitiative.org/confluence/display/GI/Contact Us
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