How does this project fit with the strategy? | TeamProject owner: Iain Henderson Team members: TBC | Status
| Project time frame to Completion:Deliverables:Reports: Specs: Recommendation / Practices: |
Problem space | |
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Why are we doing this? | Problem statementAt present, individuals do not have the tools to signal their requirements or buying interests/ intentions to the market place in ways that protect their data privacy. Impact of this problemThis means that the norm at present is that the supply side has to 'best guess' what the individual needs, or is in the market for; and then use that best guess to drive un-requested communications. For the last 35 years or so; since that model of 'direct marketing' has been prevalent, then on average 99% of these un-requested communications go un-noticed or un-answered; and only around 1% of the 1% that do engage go on to complete a transaction. This is massively in-efficient and wasteful for all parties other than those who make money from enabling this methodology. |
How do we judge success? | The goal of this project is to develop a working, openly available technology and contract-based platform with a reference implementation that works 'end to end'. That is to say, the platform covers the requirements of the 'buyer' and the 'seller' and shows how the needs of both parties can be met. |
What are possible solutions? | JLINC Marketplace reference implementation will be the start-point on both buyer and seller sides; an API for engaging with standard CRM and e-commerce platforms for the communication component is also possible, using Salesforce.com as an early integration point. |
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