Date
2020-04-16
Status of Minutes
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- Daniel Harris
- Colin Wallis
Regrets:
Discussion Items
Time | Item | Who | Notes |
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10 mins |
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min | Intentcasting Background and Review | What i’d like to cover in our call is ‘why has intentcasting not happened before/ taken off?’. After all, we’ve been talking about it since 2008 in Project VRM, and before in a few other contexts; and the core idea that an individual should be able to safely and securely broadcast their buying intentions and get relevant responses makes perfect sense; doesn’t it? That’s so that we can include that in our workgroup report as historical context, and see if we can tease out the blockers/ barriers that would need to be overcome for the capability to emerge at scale. I suggest we use this post as our start point. Maybe Doc has other definitional material in The Intention Economy? https://cyber.harvard.edu/projectvrm/Intentcasting Already flagged reasons why Intentcasting reasons has not yet taken off would include: - the name is unclear/ confusing... No doubt i’ve missed a few. | |
Discussion on Call | We discussed the reasons why Intentcasting has not taken off so far. Further questions arose around ‘who has tried it, and what happened?’. IH flagged that the term has been around since the early days of Project VRM in 2008; and firmed up on as a more general ‘space’ in Doc’s book The Intention Economy in 2011. Reasons suggested included: Google search is good enough for most people/ most needs, at least as a start point. The concept did exist in eBay, has been generally absorbed into that platform over time and is not seen as a distinct function in its own right. Marketing teams are often young, inexperienced, in situ for short durations, and fixated on what they are led towards by the Adtech and Martech providers. Typical marketing metrics don’t look outside the box and all support the current model | ||
Next meeting | All | *** Next call 2020-05-01 08 10:30 am Eastern DAYLIGHT Time |
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