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FTC Question 1: Risks
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Original Question
What risks, concerns, and benefits arise from the collection, sharing, and use of consumer information? For example, consider the risks and/or benefits of information practices in the following contexts: retail or other commercial environments involving a direct consumer-business relationship; data broker and other business-to-business environments involving no direct consumer relationship; platform environments involving information sharing with third party application developers; the mobile environment; social networking sites; behavioral advertising; cloud computing services; services that collect sensitive data, such as information about adolescents or children, financial or health information, or location data; and any other contexts you wish to address.h.3
Response: The FTC should develop a methodology/metrics for measuring the risk of improper use of Personally Identifiable Information (PII).
In order to properly regulate the handling of PII, it is necessary to understand the impacts of mishandling this information.
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