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- Joe Andrieu
- Iain Henderson
- Judi Clark
- Mary Ruddy (non-voting)
- (one mysterious mystery person)
Apologies
- none
Agenda
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- also Pattern 6: Sharing reviews/endorsements
Needs more work:
What (recommendations, special offers, special events (non-sale related, like being at a conf), new products, etc., vs. anti-patterns for possible blacklist: stuff we just bought, stuff we're not in the market for, offensive ads, etc.), How (direct mail & email, phone, etc.) and When (frequency and duration) for viable marketing patterns for communications*.*
Also Why, based on What they know (one level of intention: keywords, behavioral & purchase history; demographics, address, other bits of current practice). Need to focus on relevant info for current needs (context). From CRM perspective, they see themselves selling us as one of 0) selling new (contact info before sale), 1) more of same, 2) accessories, and 3) related products.
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