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• Date: Tuesday, 26 June 2012
• Time: 8:30am PST | 11:30am EST | 4:30pm UK
• Please join my meeting via GoToMeeting
• Join the conference call
  
  • Skype: +99051000000481
  • US Dial-In: +1-805-309-2350
  • UK Dial-In: +44-20-3137-5285
  • Room Code: 178-2540
  • GoToMeeting ID: 844-771-298

Attendees

• Joe Andrieu
• Michael Larson

Apologies

• Iain Henderson

Agenda

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1. Attendance

We noted that with XX 2 voting members in attendance, quorum was /was not met.

2. Motions

Minutes from 19th June? None

3. Prior Action Item Review

1. Joe to write up Use Case discussion (not yet done)
2. Iain to publish latest standard label example to web site, Joe to upload current version (label v 0.2) (not yet done)
3. Joe: Contact Eve for help with the specification (not done, future item)
4. Joe: Draft expanded http://standardlabel.org site Not done, future item)
5. Joe to load label version 3 to web site (DONE)

4. Old Business

UMA

PDRLStandard Label Specification. 

UK NSTIC (Internet of Things things project), commentary submitted

Standard Label Specification. 

Road Map

5. New Business

 Cloud Identity Summit http://www.cloudidentitysummit.com/

Invited to present the Standard Label demo. Joe will be going.

6. Standard Information Sharing Label

Road Map

1. Software
   
   1. Browser Addon
      
      1. Chrome
      2. Firefox
      3. IE?
   2. Label data server
      
      1. Database
      2. Crowdsourced data management flow
         
         1. How do we gamify it?
            
            1. Virtual Castle built by contributors, using points earned by contributing
            2. Reputation
            3. Badges/Trophy
            4. Engage folks like Those Sneaky Bastards, The Biggest Lie, Common Terms, etc.
   3. Reputation server
      
      1. The Cake is a Lie architecture (Kevin Marks & Randy Farmer)
      2. http://buildingreputation.com/writings/2009/12/the_cake_is_a_lie_reputation_f_1.html
2. Database
   
   1. Top Targets
      
      1. Google Search
      2. Facebook Status
      3. Twitter
      4. TurboTax
      5. Amazon
      6. eBay
      7. Pinterest
   2. Can we get lawyers?  Yes, we can try!
      
      1. Shannon Senn
      2. Heidi Duran
   3. Web database interface
      
      1. internal team
      2. volunteer team
      3. crowd sourced
   4. Build this out as a series of blog posts
      
      1. One/Week
      2. Starting
3. Specification
   
   1. Update Terms
   2. Add use cases
   3. Add data profile
      
      1. data representation
      2. data location
   4. Add the icon
   5. Tested. (Apply the spec to Top Targets)
4. Promotion
   
   1. Petition Drive (for user to say they want sites to use it)
   2. Pledge Drive (for websites to pledge they will use it)
   3. Kickstarter 2.0 / NSTIC
   4. Blog Series (about Standard Labels)
   5. Video / Infographs
      
      1. DUI / Safe Sex / Smoking parallels
      2. Take this Lollipop https://www.facebook.com/TakeThisLollipop2
      3. Girls around me
      4. http://www.weknowwhatyouredoing.com/
      5. How do we get around the fundamental bias?
         
         1. Those people are silly/stupid, but I'm smart
   6. Train the Trainer Workshops (Consumer Action)
   7. Presentations
      
      1. Community Organizations
         
         1. Chamber of Commerce
         2. Rotary
      2. Topics:
         
         1. Privacy, Transparency, Trust & Intimacy through Customer Choice 
   8. Blogs about presentations
   9. QUESTION: Who is our target market?!?!
      
      1. Varies by product/effort
         
         1. Kickstarter
         2. Petition
         3. Crowdsourcing
5. Funding
   
   1. Kickstarter
   2. Kantara ?? What is the status there?
   3. NSTIC
   4. Foundation Grants?
      
      1. Security
         
         1. Survivalists? Gun Nuts?
         2. AARP?
            
            1. Aging people are often targets and victims for identity thefts
      2. Safety
      3. Privacy

Label Terms

Website

Use Case Update

Default label for websites (applicable to Cookies, IP addresses, etc.)

7. Action Items Review

1. Joe to write up Use Case discussion
2. Iain to publish latest standard label example to web site, Joe to upload current version (label v 0.2)
3. Joe: Contact Eve for help with the specification (not done, future item)
4. Joe: Draft expanded http://standardlabel.org site Not done, future item)Joe to load label version 3 to web site

8. Next Meeting

Tuesday 03 July 2012 - 90 minutes
Time: 8:30am PST | 11:30am EST | 4:30pm UK

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