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\uD83D\uDDD3 Date
2023-09-27
Page Properties
Agenda
Call meeting to order
Roll call & determination of voting participant quorum
Approval of agenda
Approval of previous minutes
Announcements
Main discussion items (see below)
AOB
Adjourn meeting
\uD83D\uDC65 Attendees
Voting participants
Voter | Organization | Presence |
---|
Alastair Treharne | Beruku Identity Limited | |
Andrew Hughes | Ping | Present |
Ashok Singal | Demystify Biometrics | |
Chris LaBarbera | Verizon | |
Denny Prvu | RBC Royal Bank of Canada | Present |
Iain Corby | SafetyTech Limited | Present |
Jay Meier | FaceTec, Inc. | Present |
Jim Pasquale | ChasmCrossing Solutions | Present |
Jordan Burris | Socure | |
Julian White | Beruku | Present |
Maxine Most | Acuity Market Intelligence | Present |
Mike Magrath | Easy Dynamics | |
Peter Davis | Airside Mobile, Inc | Present |
Pieter Van Iperen | Clear Secure | |
Non-Voting Participants
Participant | Organization | Presence |
---|
Dawid Jacobs | DAL Identity | Present |
Heather Vescent | n/a | Present |
James Monaghan | n/a | Present |
Michael Engle | 1Kosmos | Present |
Thanos Vrachnos | SpearIT | Present |
Guests
Veronica Aldrey
Leonardo Maldonado
Kay Chopard, Kantara Initiative
Quorum determination
Meeting quorum ACHIEVED
(15 voters as of 2023-09-27)
Prior Minutes approval
Motion to approve meeting minutes listed below:
Moved by: Peter Davis
Seconded by: Iain Corby
Link to draft minutes and outcome | Discussion |
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| |
\uD83D\uDDE3 Discussion topics
Time | Item | Presenter | Notes |
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10 min | New meeting time poll | Andrew | |
15 min | Audience segmentation draft | Maxine | Max presents a draft / starting piece to consider which audiences we would like to address Based on the process Max has been using for many years Topic area: Audiences and Segmentation(access the images and files) -Market Development Roadmap- The image is for vendors attacking a market - but we can apply it to our topics The map is about products and services Can we simplify the model? Q: What is our headline message? Do we need to establish that before we decide who we want to tell? And that may require some evidence to substantiate it? We probably need to evolve segmentation and messaging in parallel Where are the consumers in the matrix? Max: are there pathways through the matrix that will help us figure out communications topics and level of expertise? Can we pick 3 key constituencies or 3 key sectors who would it be? We need to figure out the most effective messaging channels and instruments (dynamic web sites, webinars, talks, papers)
ACTION: Fix the charter language - it speaks about “a report” for specific audiences - we need to adjust it to match what we are actually trying to do
Who is the most urgent audience target? US Federal government / administration / regulators / policy makers The same targets that US CISA aims at - orgs (C-level) that deal with large critical infrastructure (challenge is that those targets tend to be slow moving)
- ACTION: All to develop a “success headline” by next week (October 4)
Once a synthetic ID is in the system it’s too late - you will never find it Banks, Healthcare, Government It takes 3-5 years to build up a synthetic identity enough to use it to steal stuff Must push the message that the physical human is far more impactful than digital representation
“Keep in mind the personal data protection laws and experts to have a 360° approach about use of personal data to train AI models that can be used by deepfakes, maybe can endorse the countermeasures/defenses“ Look at impacts - cyber security insurance - economic motivator to solve the problem We might want to target the insurers and educate them too Credit unions - doorways to the larger systems Guest employees / plants / moles
There are hints at using an influencer strategy Risk of investing in regulators - we might get lost in the noise - might have more impact targeting other audiences so that we have more focused messaging
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25 min | Mind map refinement | Andrew | - ACTION: All to review the latest mind map - are there any 1st tier bubbles missing? Anything need merging?
- ACTION: All to consider whether they can take on a 1st tier or 2nd tier topic and lead it?
|
✅ Open Action items
Task report
Looking good, no incomplete tasks.
⤴ Decisions