Creative Brief template
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Driver | |
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Approver | |
Contributors | |
Informed | |
Campaign name |
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Campaign timeline | Aug 11, 2023-Aug 11, 2023 |
Creative request due | e.g.,Aug 11, 2023 |
Status | in review |
Project overview
Goal | |
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Opportunities | |
Challenges | |
Competitive environment | |
Selling points | |
Value propositions |
Objectives
Objective | Priority |
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| High / Medium / Low |
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Brand strategy
Creative requirements
Concept statement
Target audience
Target audience | Priority |
| High / Medium / Low |
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Pre-creative & post-creative behavior
Pre-creative | Post-creative |
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Key message
Reason to believe
Tone of voice & personality
Emotions | Personality |
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Deliverables
Deliverable | Channel | Specifications | Owner |
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Budget
Timeline & review process
Deliverables due date | |
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Approval process | |
Creative reviewers |
Competitive analysis
Competitor | Creative examples |
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