Creative Brief template

Owned by Andrew Hughes, created

Aug 11, 2023

1 min read

This template is brought to you by HubSpot, a marketing, sales, and service platform.

Driver
Approver
Contributors
Informed
Campaign name
Campaign timeline	Aug 11, 2023-Aug 11, 2023
Creative request due	e.g.,Aug 11, 2023
Status	in review

1 Project overview
2 Objectives
3 Brand strategy
4 Creative requirements
5 Deliverables
6 Budget
7 Timeline & review process
8 Competitive analysis

Project overview

Goal
Opportunities
Challenges
Competitive environment
Selling points
Value propositions

Objectives

Objective	Priority

Objective	Priority
	High / Medium / Low

Brand strategy

Creative requirements

Concept statement

Target audience

Target audience	Priority
	High / Medium / Low

Pre-creative & post-creative behavior

Pre-creative	Post-creative

Pre-creative

Post-creative

Key message

Reason to believe

Tone of voice & personality

Emotions	Personality

Emotions

Personality

Deliverables

Deliverable	Channel	Specifications	Owner

Deliverable	Channel	Specifications	Owner

Budget

Timeline & review process

Deliverables due date

Deliverables due date
Approval process
Creative reviewers

Competitive analysis

Competitor	Creative examples

Competitor	Creative examples